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Photographer email signature examples

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by David Em
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As a photographer, an email signature makes your business more professional, and it’s an opportunity to share your brand.

Estimated reading time: 4 minutes

Person holding a cup of tea while sitting in front of their laptop at their desk.

How to create an email signature

An email signature is placed at the bottom of each email. It’s a great way to stand out, develop your brand, and leave a lasting impression.

Related: A photographers guide to marketing

Before you create yours, it’s important to understand what you should have in it. The following are elements of excellent email signatures:

  • Your title.
  • Your company name.
  • A photo of you or the company logo.
  • Your phone number, address, and website.
  • Links to your business social media profiles.

Now, you’re ready to create your email signature. You can either use an online template or create it on your own.

First, you’ll go to your email service provider. In Gmail, you’ll go to settings and click on “Signature”. In Outlook, you’ll click on the message tab, then click “Signature”.

Related: Email marketing for photographers

Be sure to use a classic font, such as Helvetica, Calibri, Arial, Georgia, Cambria, Times New Roman, Tahoma, or Verdana. They’re easier to read, and it looks more professional.

Photographer signature examples

If you need inspiration, the following are examples to help you create your email signature.

Headshot and contact information

Email signature example for Lily Jones.

Adding a headshot of yourself is one of the best ways to build trust. When a potential client sees a photo of you, it makes your email more personable. Along with your headshot, include your phone number, website, and business social profiles.

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Email signature example showing a logo and contact information.

If you don’t want to add an image of yourself, you can keep it simple with your logo. Include the same information so that your potential client has other ways to contact you or learn more about your business.

Add a call-to-action

Email signature example with a schedule a session button.

Adding a call-to-action button is a way for you to book clients. If someone is reaching out to you, and there’s a button to book a session in your email signature, it’s a chance for them to make a decision.

Conclusion

A good email signature will have your contact information and important links. As a photographer, it’s a great way to reinforce your brand and refer to social media or your portfolio.

More resources:

Featured image courtesy of Unsplash.

About David Em

David Em.

David Em is the founder of Portraits Refined. He’s a published portrait photographer dedicated to helping photographers develop skills, capture incredible photos, and build successful businesses.

About Portraits Refined

Portraits Refined (PR) is a media company that publishes the latest expert-backed portrait photography tips, in-depth camera gear reviews, and helpful advice to grow your photography business.

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