If your photography business isn’t growing, it’s time to make changes. Learn how to improve your business to get more clients.
1. Become an expert marketer
Marketing is important because it’s how new people will hear about your photography business, which can result in leads from potential clients.
Related: How to market your photography business
There are free and paid ways to market your business. However, you must take advantage of both to reach as many people in your target market as you can.
The following are several ways to market your business:
- Post regularly on social media and connect with others on the platforms.
- Start a blog and post relevant content, which can lead to traffic from the search engines.
- Advertise on search engines and social media.
- Photograph influencers in exchange for promotion.
With the many ways to market a business, use them to grow yours.
2. Offer mini-sessions
Mini photo sessions are one of the best ways to book a lot of clients within a relatively short amount of time.
Clients might not want to pay for an hour-long photoshoot. That’s where a 30-minute mini photo session comes in.
Mini-sessions are less expensive and quicker than a full photoshoot, which is appealing to people that are busier.
Related: How to get more photography clients
To do a mini-session, choose a location, select a price, and how many sessions you want to do.
For example, you can charge $100 per session, and stay at a location for 5 hours. That means you’ll do ten 30-minute mini-sessions, and after 5 hours, you would’ve made $1,000.
Try to book all of your time slots before you start the sessions to ensure it’s worth your time.
Mini-sessions are also an excellent way to connect with new clients who may hire you again for future photoshoots.
3. Refine your brand
One of the best ways to make more money in a shorter amount of time is to charge more money.
However, your brand and skills need to be aligned with the price you’re charging. That’s why upgrading your brand and developing your skills is important.
Making your website look modern and polished can leave a great first impression.
Related: How to use Google My Business to get more clients
Aside from your website and photos, your brand also includes how you hold and present yourself.
Since you’re the face of your photography business, you must look and act like a professional.
By refining your brand, you may be able to charge higher prices and have clients that are willing to pay to be associated with your photography business.
4. Meet new people
If you’re photographing people, you need to meet new people. Attend networking events, spend time outside of your home, and be purposeful when you’re out and about.
When you’re out of your home, talk to people, and show a genuine interest in them.
As a result of meeting new people, they’ll ask you questions about your life and what you do.
The more people that know about you and your photography business, the more potential clients you have.
Even if that specific person isn’t looking for a photographer, they may know someone who is and can refer them to you.
5. List your photography business on the web
As a photographer, you’re likely serving a specific area, which means appearing in searches for that area is important. Make sure your photography business is listed with Google, Bing, and Yelp.
The following are details that you’ll need to include in your listings:
- Business name.
- Studio address, if you have one.
- Your phone number and email.
- Website URL.
- Photography services that you offer.
- A description of your photography business.
- Your tagline.
- Social media profiles.
- Images from your portfolio.
Making sure your business is visibility when people search for photographers in your area will drive free traffic to your website.
Frequently asked questions
How do you stand out as a photographer?
Standing out is important because photography is a crowded market. That’s why you must focus on one area of expertise, continue to grow your skills, and meet new people to grow your network.
Is it worth selling stock photography?
Stock photography is a great way to shoot once and potentially have residual income. Although the earnings will be small, if a large number of people buy it over the years, it can add up.
Do I need insurance for my photography business?
Even if you’re starting out, insurance will protect your business and assets. You paid a lot of money for your gear and it’s important to protect it.
Although it’s easier to start a photography business than it is to stick to it for the long-run, learning how to improve your business and get more clients will help you grow.
Related: The Best Online Camera Stores
Featured image courtesy of Unsplash.
About David Em
David Em is the founder of Portraits Refined. He’s a published portrait photographer dedicated to helping photographers develop skills, capture incredible photos, and build successful businesses.