Pinterest is a great way to market and grow your business. Here’s your ultimate guide to using Pinterest for photographers.
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Editor’s note: This post was originally published in July 2019. It’s been freshened up with new pictures and commentary on December 6, 2019.
Table of contents
What is Pinterest?
Pinterest is a visual bookmarking site that’s free to use. It allows you to save or Pin images and videos that interest you. These Pins are saved to your own board which is a collection of Pins.
Pinterest of important for businesses because it can lead to sales and greater reach. It’s a place that can drive traffic and profits to your business.
How many people use Pinterest?
According to Pinterest, there are 250 million people who use Pinterest every month. Out of the 250 million people, 84% of those say that they use Pinterest when they’re deciding on a purchase.
Why photographers should use Pinterest
Pinterest is important for photographers because many of your potential clients are using Pinterest. People go to Pinterest for inspiration, ideas, plan events, and make purchases.
The great thing is that you already have an edge. Images are important on Pinterest and as a photographer, you already take great photos.
The power of Pinterest comes from its viral nature. When someone shares your Pin, others will reshare it and you’ll gain more exposure. These shares will lead to people clicking through, which leads to your website or portfolio.
Another reason you should use Pinterest is to create mood boards for your clients when preparing for a photoshoot. In a mood board, you can include examples of what to wear, locations, and inspiration.
If you’re ready to jump in and gain exposure to more people, it’s time to create a Pinterest account for your photography business.
A Pinterest Business account will give you access to insight and data to help you understand what’s working for you and what isn’t.
One of the most important aspects of the analytics is that you can view your most popular Pins and demographics of the people that are engaging with your Pins. This can help you figure out your target market.
How to create a Pinterest business account
1. Create a Business Account. You can either convert your current account to a business profile or set up a new business account with Pinterest. Here’s the link to create a Pinterest Business account.
2. Click Sign Up. When you click the button to sign up, it’ll have you create your profile using your email. From there, follow the steps to create your entire profile.
3. Claim Your Website. Claiming your website will give you access to website analytics and people will also click the link to your website to see your content. Here are the instructions to claim your website.
4. Add Your Location. On your profile, add your location. This is important because you want to attract clients that live in your area and you’ll appear for searches in that same area.
5. Add the Pinterest Save Button to Your Browser. After installing the Pinterest save button to your browser, Pinning will be easy. When you’re on a site and want to Pin an image, click the button and it’ll have you choose a board to Pin it to.
How to use it to grow
Here are ways that you can optimize Pinterest for your photography business to drive more traffic to your site and grow your business.
1. Create boards
Boards are a unique feature of Pinterest. When you’re creating boards, think about the type of boards and images the people in your target market are interested in.
Important: Keep your personal interests on your personal page.
For a portrait photographer, you could have different boards for different aspects of portrait photography. Also, people can follow specific boards that they’re interested in.
- Posing inspiration
- Location inspiration
2. Designing a Pin
If you want people to notice and share your Pins, it needs to grab their attention. You can do this by taking great photos and having an eye-catching Pin design.
The easiest way to design a Pin is to use a site called Canva because they make it easy to design Pins and upload images.
How to Design a Pin:
1. 2:3 Aspect Ratio. According to Pinterest, it’s best to use a vertical image with an aspect ratio of 2:3. Here are examples of a 2:3 aspect ratio in pixels so you can easily design Pins:
|600 px||900 px|
|1000 px||1500 px|
|1200 px||1800 px|
|2000 px||3000 px|
2. Create Your Pin Design. A Pin can be text on a solid background, an image, an image with text, or videos.
Here’s an example if your Pin leads to a gallery of family photos taken in New York City:
- Upload one of the family photos.
- Add text saying “Family Photography in New York City”.
- Add your logo to the bottom.
3. Consistent Branding. When you’re creating pins, stick to your brand colors and fonts so that you have brand consistency.
Adding your logo to the Pin will also help prevent image theft. It’s also a great way for people to know it’s your work and click through to your website.
3. Pin description
Learning how to write great Pinterest descriptions is essential for your photography business. When you’re writing descriptions, think about keywords and use hashtags.
Using keywords that your clients would search for is important because your Pin will appear in their search.
For example, if you’re a wedding photographer in Chicago, make sure you include that. You can state Chicago and weddings in your description and hashtags.
To avoid being marked as spam, use 3-5 hashtags per Pin. If you need help finding hashtags, type in a hashtag after writing your description and it’ll show you how many pins are in that specific hashtag.
4. Target your local area
To rank higher and book more clients, get local. You can target your local audience by creating boards and Pins that include your city or town’s name.
This is helpful because people will search for photos taken in a specific location and by using that keyword, you can appear as one of the results.
5. Join group boards
A group board is a board where the owner invites other people to collaborate by Pinning images to the group board.
Group boards can be beneficial because you’ll gain more exposure since your work is being shared by others.
When you’re looking to join a group board, make sure that it’s active and that the contributors are mutually sharing Pins. It’s also important for the boards to be focused on one topic so that it’s all relevant.
6. Buy ads
Ads are a great way to make sure you appear for specific searches and demographics. Promoting your Pin can lead to more bookings.
Here are tips from Pinterest on creating great Pins for ads.
7. Hold a contest
Contests are a great way to encourage people to share your work by Pinning images. You can have people enter by creating a board and Pin images from your website. Then you can randomly select someone for a free photoshoot.
Although you shouldn’t give out free photoshoots often, this can be great to do every once in a while to increase exposure.
8. Read your analytics
Your analytics are a great resource to make you a better Pinner. The analytics will show you how people are responding to your Pins and the actions that they’re taking.
When you improve based on the data, you’ll see better engagement which will also lead to more photoshoots.
Tips and tricks
This guide on using Pinterest for photographers will help you get started on Pinterest, build a solid brand, and book more clients. Aside from the marketing techniques, here are a few more tips and tricks.
Stay up to date, learn tips, and read success stories by visiting the Pinterest Business page. You can learn best practices and new techniques to implement in your Pinterest strategy.
Tailwind is a great resource that you should take advantage of. One of the key aspects of growth is to pin regularly. Tailwind allows you to schedule pins weeks and months in advance which will save you time and lead to growth.
Tailwind is an approved Pinterest Marketing Partner that follows all their standards and to connect your account, you just link your Pinterest profile.
Here are the benefits of using Tailwind for Pinterest:
- Post at the best times for engagement.
- Schedule pins weeks and months in advance.
- Discovers related content for you to share.
- Connects you with other Pinterest users via Tribes.
- Increases your reach and grows brand awareness.
You can use the free version of Tailwind which gives you access to all features for free and schedule up to 100 Pins. They also offer a paid version, which gives you all of the features and unlimited Pins.
Pinterest is a place for inspiration and ideas. Although you’ll see growth by having a Pinterest strategy, make sure you spend time getting inspired by others.
Follow other photographers to see the type of boards they have and what they’re Pinning. It’s a great way to discover new methods and get inspired by others.
Now, that you understand the importance of Pinterest for photographers and how to best use it to drive traffic and potential clients to your website, apply these techniques.
Featured photo by Unsplash.